Wednesday, December 12, 2007

One of the Many Commercials That I Cannot Stand

I really don’t care for those V8 commercials where the people get hit in the forehead. First of all it’s the dumbest slogan I’ve ever heard: “coulda had a V8”. The one that really irritates me the most is where the distinguished looking fellow is having lunch with some associates and neglects to eat any of the broccoli on his plate. The waiter, after observing this, plunks him on the forehead with his hand. This is paired up with a cute sound effect, and followed by the slogan. Here is the problem with this. Of course he could have had a V8. He also could have had some fresh broccoli. He could have had a veggie smoothie with wheat grass or some shit in it. The point is he didn’t want the fucking broccoli. Nor, did he want a fucking V8. I have been to restaurants before in my life. Maybe I’m going out on a limb here, but I’m going to assume that at some point in this scenario the man was given a menu with multiple options of what he could spend his money on to eat. Presumably, he selected what sounded best to him. What he was hungry for at that moment. Had he wanted a V8 he would have ordered one, or at the very least inquired about ordering one even if that particular restaurant did not carry V8. Either way, it renders that smug waiter and his asshole head-slap pointless. Now now, I’m fully aware that it’s only an ad. Not all ads are based on reality. However, when making a commercial the good people writing it should at the very least consider what they’re saying. Buying a product is, in effect, a consumer making a decision. This decision is based on all sorts of criteria, unique to the individual consumer. Seldom in today’s mass media, on-demand-information, and advertising-overloaded society are consumers unaware of what options are available for their purchase. In other words it’s not often that people don’t know what they "could" have had. People are perfectly aware that V8 is a drink produced by a company who is willing to sell it for a given price, should the consumer decide to buy it. Exactly what reaction would be ideal in the eyes of the marketing team at V8?

Man at table after being told he could have had a V8: "Wait a second here. You mean I could have had a V8?"

Waiter: "But sir, you didn’t eat your broccoli. I just assumed th…"

Man at table: "Never mind that I didn’t eat my broccoli, I was unaware that you would have sold me a V8. I saw it on the menu, but I figured it was some kind of private reserve. I honestly had no idea that me, John Q. Hungry, could have had a V8."

Waiter: "No sir. That V8 is for anyone…anyone with money."

Man at table: "Hold on, hold on (digging some crumpled up bills out of his pocket). You mean I can trade this (holds up wadded up bills), for a V8?"

Waiter: "Exactly (wink!)."

Man at table (throws the wad of bills into the air): V8’s for everyone! (Restaurant cheers)

Now watch this commercial again, and tell me that it’s not horseshit.

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