Sunday, December 16, 2007

Gum? Let me help you with that...


Orbits is a fine brand of chewing gum. They have some decent flavors and are willing to branch beyond the usual wintergreen, peppermint and the like. Overall it’s pretty good too. However, the thing that irritates the hell out of me is they can’t make a package where it is possible to take a piece out without pulling out all of the pieces. That damn foil sticks to every single piece in the pack every time. Do they need to glue the gum down to the foil? I don’t know about everyone else, but every time I want a piece of Orbits, I end up wrestling with the package trying to avoid yanking all of the pieces out. Furthermore, why don’t they figure out that this happens and remedy the situation? Is it necessary to fasten the gum down to the bottom of the box? Are there an overwhelming number of Orbits customers who find themselves reaching for a stick of gum while suspended upside down? Not only does the gum not pull out, but the little flap that tucks into the box never works as intended. It’s nearly impossible to get the pre-cut notch to break apart so the lid fits in it. You have to mangle the entire pack of gum to get it to close. You would think that a company so concerned with pieces of its product falling out that it glues them to the bottom of the package, would come up with a functioning lid. It has to be one of the worst package designs available. Sharing a piece of this gum is also an ordeal. You can’t do the classic hold out the open pack and let the person pull out the piece they want. It’s always a two handed affair. Why does this happen? I just think they’re bastards messing with us.

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